The Hems is big on empowering women. So who better to shoot our Spring/Summer 2020 collection than one of our closest clients, Denise Siebuhr. 

I met Denise working as a retail assistant at The Strangers Club boutique in Cape Town. Shortly after launching my business, I wanted to work in an environment where I could learn from and network with local brands. The Strangers Club stocks the widest collection of Cape Town based brands, so what better place! I learned about our local market, how brands positioned themselves, what sold well and what did not.

Although my own items weren't part of the store, I had a knack for spotting hems-kinda-girls from a mile away! So as I packed up their orders, I would often tell a few of the customers that they should "check out my online store" (#alwayshustling). 

Ta-da! That's how I met Denise! And I am so grateful that I did because since then, I have made a great friend who I have been fortunate enough to work with too. Together, we've helped each other: She's helped me create beautiful content, clearly aligning with my vision for the brand. That content has helped me grow my business and of course, her portfolio too. Talk about #girlpower!

Check out the video below...

Photographer: Denise Siebuhr

Models: Andrea Wittenberg & Lola Steiner (both CPT)

Featured garments: 'Villa' Linen Shirt & 'Lucky Stripe' Suit Set